Let me introduce myself
Hey marta! I am working with HAY and its dog line -- lets do something fun considering current trends
On it. Give me a minute; I am reading hay.com and your Instagram, and running a trend check on the side.
Done, and saved as your brand identity so everything I make speaks HAY. Your feed is bright, color-joyful, product-forward but playful. I also found the striped harness and the two-tone bowl; both kept as references so I draw the real products, not lookalikes.
Voice: confident, design-literate, warm.
the harness, kept as reference
the bowl, kept as referenceTrend check came back with one clear winner: this summer belongs to the World Cup, and in 2026 it literally comes home to North America. You are not a FIFA partner, so I would run it unofficial and product-first; all the fun, none of the logos. Working title: Matchday Mutts. Want to see it visual before we commit?
cool, show me
Three ways in; 15 credits each, under a minute for all three. The flat illustration is my favorite: warm, graphic, toy-like, it reads instantly as HAY, and it lets me draw the real harness and bowl into every tile.
✓flat illustration
photoreal story
retro posterAnd here is how it stands in your feed.
in your feedthey are all so cool ! love it ! lets follow the flat one
Good instinct to pin the plan before spending more pixels. For Matchday Mutts I would make:
Say go and I start; you can stop me between any two lines.
ok lets try ! lets generate all of it, we can iterate if needed
Grid is done; nine posts in 105 seconds, the striped harness and the two-tone bowl drawn faithfully in every tile. Hero, still and crest landed too. And in the reel the dog leans down and drinks from the real bowl; the exact product, in motion.
Press play; this is the real beat-synced reel.
Want me to tighten anything, or is this a good checkpoint?
grid 9/9 in 105s · hero · still · crest · reel · est. 295 credits ($2.95)
